The lines in the design are realized in a way that gives the impression of a clear upward direction. Thus, the design conveys a positive development from a solid base across several levels upwards In addition, the logo gives the impression of a network, of connecting elements. “The whole is greater than the part” (“Euclid’s Elements”, Book I, Common notion 5): The logo contains many messages and layers that combine to form a coherent overall image. Simple, rigorous, modern, and strong.